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The Loft
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The Campaign Refresh ©
Blog
INQUIRE

@theloft.mgmt

Launch campaign for Nyxia Atelier. Styled, shot & produced by us. Approached as a foundational moment, this launch campaign set the visual and emotional language for the brand. The emphasis was placed on building a sense of cohesion across ever
Glimpses from my recent LA inspiration break. Wood, stone, chrome, pattern, color. Design details that kept catching my eye. We’ve lived in neutrals at The Loft for years, but this trip made me want to explore a bit more vibrance within our c
Wellness, redefined. For this campaign, we moved away from the expected. No sage greens. No soft-focus calm. Instead, our signature bold, fashion-forward editorial approach that positions the brand in a category of its own. Produced, styled & s
The other day on set with @bybanoo for their new collection launch. Produced, styled & shot by us.
Glimpses of a recent street style shoot with @tom.croci. Produced, styled & shot by us.

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